Meet the Fitvia family!
Vision & Mission
Happy New You!
Together we want to make the world a healthier and happier place.
fitvia is built around the idea to support our fastidious young customers to live a healthy & happy lifestyle. With premium tea & health nutrition, we provide an easily accessible tool for becoming the best version of oneself. Our community-focused influencer marketing approach allows us to spot the latest trends just when they occur and to be in a dynamic exchange with our international target group. We aim to make fitvia known even more widely and accessible all over Europe.
Let’s go for this together!
Nora Waidhaas, CEO
Our journey begins in 2014 with the vision of making the world a healthier and happier place. With passion for tea, courage for innovation and commitment to supreme quality fitvia was founded by Sebastian Merkhoffer. A colourful variety of hand-mixed teas, a pure e-commerce focus, the notable pioneering role in influencer marketing and an early internationalisation paved our success ahead of time. Today, we are active in four markets – DACH, Italy, France, Spain – and have been operating profitably from our headquarters in Wiesbaden since day one. With our CEO (former COO) Nora who joined the company in 2017, our product portfolio has increasingly expanded. From our famous fitvia tea to our accessories of healthy snacks, we now offer a wide range of health and soul products. Despite our considerable growth, we have remained true to our roots. We stick to an innovative and creative marketing strategy, combined with a strong customer focus that makes fitvia the leading healthy living brand in Europe.
„fitvia has created something new. Through fitvia, drinking tea has become cool and is now pleasant, delicious and exciting. Our accessories stand out from the crowd, as they are as functional as fashion. As a mom of two and CEO of fitvia I love to spread the message of an active, balanced and happy lifestyle in which fitvias products gift those valuable „me-moments“.“
fitvia & bellavia today
With 100+ talents, we contribute together to the growth of our two brands. 13 interdisciplinary teams spread their expertise and remain faithful to our values.
We put the customer first
We exist to serve our customers.
We always put the customer first and involve our community in important decisions.
We take ownership
We act as entrepreneurs. We are committed to our ventures, creating a culture of performance and accountability.
We are passionate
We are one with our vision. Our personal ambition is tomorrows‘ shared success.
We are stronger together
We are one company. We win together, we learn together.
We pursue a healthy lifestyle
We live by what we preach. With our rolemodel function we enable everyone to pursue a healthy lifestyle.
Why is it great to work with us?
Here are some benefits and insights for you!
100 Employees &
Employee Referral Program
International Environment incl.
RMV Job Ticket
Work Life Balance &
Flexible Working Hours
Leadership Coaching &
Team Building &
Gym Membership &
Summer Outdoor Workouts
Office Dogs &
Location next to a park
Free Products &
Friday Lunch &
Free Snacks + Drinks
„Hi, my name is Jia. Since November 2017 I have been working as Sr. Marketing Manager DACH for fitvia. One of my most important tasks is the cooperation with multiple influencers of our company. What I love about it? You’re in close and fairly personal contact, and you build real relationships. You always stay up to date, because monitoring and establishing trends is such an important part of our business. I have also been travelling quite often with our Influencers, e.g. to Marbella & Creta 🙂 What does it take to be successful in marketing at Fitvia? I believe it requires an open mind, team spirit, creativity and a certain independence. But not only the work itself brightens my day. Especially my team, which is very well-matched and really on the #fitviafamily level, motivates me day by day.“
„Hello! My name is Selina, I work as an Accountant at fitvia. Since June 2018, I’m really pushing our finance department to a new level. From day one, I have enjoyed a lot of trust at all levels, which has enabled me to achieve great success in various projects. There were so many things we had to celebrate – and when we do, we celebrate together. With a highly professional but really warm team culture, my workplace is a place where openness is really lived. This basis of trust gives me the opportunity to develop professionally at a high pace – and to do so with fun!“
„Hello there, my name is Mathies and I joined fitvia in March 2019 as our International Head of Operations & Supply Chain. When I was contacted by one of our recruiting managers, I have to admit that I was not really actively looking for a new job. But fitvia caught my interest from the very first moment: The opportunity to build my own department in a fast and highly dynamic environment was just too appealing. Within our very flexible, pleasant culture, where teamwork is full of trust, I love putting the pieces together: When every element clicks and the products are produced and delivered at a very fast pace, then my day is made!“
„Ciao! My name is Antonio, I am the Managing Director and Co-Founder at Bellavia, our recently launched cosmetics venture within the Fitvia family. In my role, I oversee all functions that make it possible to serve and delight more and more customers with our products every day. A chemical engineer by training, I was born in Italy and have worked for more than a decade in product development, marketing and strategy across Europe, Asia and North America. At Bellavia, I found the perfect environment to combine my passion for brand, product and organizational development with the agility of a young and dynamic team and the impact of a direct-to-consumer online business. Scaling up a new business is a bit like a rollercoaster ride: ups and downs will take your breath away, but keep our hands in the air and enjoy the ride!“
„Hello, my name is Hanh. I work as a Junior Designer at fitvia. I encountered fitvia for the first time at World Fitness Day, because I personally enjoy keeping in shape. With my design and communication studies and my previous background as a freelancer for various brands, I found the idea of concentrating on a single company quite appealing. When I applied, I was immediately struck by the very friendly attitude of the employees, and the hiring process was also easy, fast and pleasant. A straightforward plus! Now that I’m on board, I’m responsible for the design of all newsletter & performance marketing ads. The cool thing is that I am extremely free in all creative aspects. Comparable to the start-up mentality, I’m welcome to try out and implement new and innovative ideas. With this support I was able to bring my digital design skills to ahigher level, which gives me the opportunity to work on really fun projects like this career page! So if you’re looking for a company where you can work with super friendly colleagues who rather lift and cheer you up rather than pressure you: Welcome to fitvia!“
Sonnenberger Straße 64
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