Vision & Mission

Happy New You!

Together we want to make the world a healthier and happier place.
fitvia is built around the idea to support our fastidious young customers to live a healthy & happy lifestyle. With premium tea & health nutrition, we provide an easily accessible tool for becoming the best version of oneself. Our community-focused influencer marketing approach allows us to spot the latest trends just when they occur and to be in a dynamic exchange with our international target group. We aim to make fitvia known even more widely and accessible all over Europe.
Let’s go for this together!

Nora Waidhaas, CEO

Fitvia Journey

Our journey begins in 2014 with the vision of making the world a healthier and happier place. With passion for tea, courage for innovation and commitment to supreme quality fitvia was founded by Sebastian Merkhoffer. A colourful variety of hand-mixed teas, a pure e-commerce focus, the notable pioneering role in influencer marketing and an early internationalisation paved our success ahead of time. Today, we are active in four markets – DACH, Italy, France, Spain – and have been operating profitably from our headquarters in Wiesbaden since day one. With our CEO (former COO) Nora who joined the company in 2017, our product portfolio has increasingly expanded. From our famous fitvia tea to our accessories of healthy snacks, we now offer a wide range of health and soul products. Despite our considerable growth, we have remained true to our roots. We stick to an innovative and creative marketing strategy, combined with a strong customer focus that makes fitvia the leading healthy living brand in Europe.



„fitvia has created something new. Through fitvia, drinking tea has become cool and is now pleasant, delicious and exciting. Our accessories stand out from the crowd, as they are as functional as fashion. As a mom of two and CEO of fitvia I love to spread the message of an active, balanced and happy lifestyle in which fitvias products gift those valuable „me-moments“.“

Our timeline

Core Values


Why is it great to work with us?
Here are some benefits and insights for you!


100 Employees &
Employee Referral Program

International Environment incl.
Relocation Service

RMV Job Ticket
Premium Version

Work Life Balance &
Flexible Working Hours

Pension Provision

Leadership Coaching &
Employee Development

Team Building &
Afterwork Events

Gym Membership &
Summer Outdoor Workouts

Office Dogs &
Location next to a park

Free Products &
Regular Tastings

Friday Lunch &
Free Snacks + Drinks

Let’s meet…


Fitvia GmbH
Sonnenberger Straße 64
65193 Wiesbaden

Get in touch

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